News

Trend Innovations Appoints Former Canadian Professional Tennis Champion Aleksandra Wozniak as Marketing Director

Montreal, Quebec, February 27, 2019– Trend Innovations is pleased to announce the addition of Aleksandra Wozniak, the former Canadian Number One professional tennis player, as its new Director of Marketing. A fan favourite, Wozniak achieved a career-best ranking of 21 in the World Tennis Association rankings, making her the fourth highest-ranked Canadian singles player of all time.

In her new leadership role, Wozniak will focus particularly on brand marketing for ELIXIR, a revolutionary wearable product that provides pain relief on a continuous basis using its proprietary slow release system that is activated by body heat and movement.

Having announced her retirement from professional tennis due to injuries in December 2018, Aleksandra will bring her love and passion of the sport to her new career path.

“I am so happy to be part of an exciting and talented team that really understands the importance of injury prevention and recovery,” said Wozniak. “Before making the very difficult decision of retiring from a sport I played and loved since I was 3 years old, the injuries had started to take a toll and the past few years had been tough” said Wozniak. “After my knee injury, I started wearing the ELIXIR knee sleeve and it really helped me recover,” added Wozniak.

As a previous brand ambassador for Elixir, Wozniak swears by its effectiveness and knows first-hand the challenges athletes face when it comes to injuries, especially at a professional level.

“We are thrilled to have Aleksandra join our dynamic and innovative team,” said Jelena Neylan, President of Trend Innovations. “Her deep passion and experience in the sports industry is a great fit for us and we look forward to seeing her flourish as she embarks on this new adventure while she continues to inspire tennis and sports fans.”

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About Trend Innovations

Founded in 2011 in Montreal, Trend Innovations is one of the leading distributors of innovative health solutions in Canada. With offices in Montreal and Toronto, Trend Innovations offers products and services from in-house custom product development and manufacturing to the distribution of existing brands. In the past 15 years, they have brought to market over fifteen brands with over 100 products.

Contact:
Amber Martin
amber@trendinnovations.ca
+1 (514) 548 2505